Trap-Ease America Case Study Example | Topics and Well Written Essays - 750 words

Trap-Ease America - Case Study Example The struggle was proven to be worthy, because it attracted the attention of the people, especially of those in electronic media (my marketing lab). The second issue pointed out is caused by the slow sale rate of the product, which is endorsed on such large scale. The reason of this dilemma is the new design of the product, which customers are not willing to accept readily. Another problem is caused by the unwillingness of retailers to give the product appropriate shelf space, because of their commitment to other old fashioned brands. Also Martha is not able to maintain the prospering relations with large store chains, due to their unrealistic demands. The final challenge is the increasing intolerance of investors regarding receiving a return on their investment (my marketing lab). The fundamental cause of all the issues described, is the unwillingness of customers to accept the new product. The target market for this innovative item primarily consisted housewives, who do not have time to view the electronic media to get the message about a new product, which Trap Ease brought to the market. All of these reasons interact with each other, to cause the downturn in the demand of the product. On the other hand the pressure from investors is causing Martha to find a solution quickly to calm their nerves. But the strategy of the company is not proving to be beneficial (my marketing lab). The company could send the sales force to the homes of the potential customers to demonstrate the usefulness of this product. With the help of this strategy the company could get the feedback from the people about their perception of the product, which will indeed help Martha in understanding the flaws of the product. This method will also assist the company to further modify the product design to improve its performance. Ease Trap can also introduce the marketing strategy emphasizing on the features of the product, which provide safety to the

Case Summary Essay Example | Topics and Well Written Essays - 750 words

Case Summary - Essay Example This is because the ruling will affect the way she runs her business in a very big away, being the owner and operator of The Grove. The case also captures the Australian Olive industry which has been on the rise. According to the case, agriculture forms a meager but important part of Australia’s economy, and accounts for about 3 percent of the country’s GDP. However, in a bid to ensure that the country’s agricultural industry remains profitable, sustainable and competitive, the Department of Agriculture started a strategic review of the olive industry. The industry began in the year 1880 with George Suttor being the first person to plant the first olive tree in Australia. The industry would then become popular after World War II when migrants from the Middle East and Europe settled in the country. While Australia was a net importer of olives in the year 2005, analysts believed that growth in the industry would be able to meet the domestic demand in about 5 to 10 years. Every year, about 13 to 18 million tons of olives are produced in the world, and Australia is forecast to produce about 4000 0 to 50000 tons every year by the year 2011. In terms of the table olive sector, Australians consume about 0.9kgs of table olives per individual. The top olive consumers worldwide are the E.U, the U.S, Turkey and Syria, with the European Union accounting for 33 percent of the world consumption. From the case, one can deduce that this consumption has increased by 30 percent between the years 1998 and 2003, with olive production reaching record levels in 2003. While production had increased by 50 percent since 1990, it sharply increased by a staggering 18 percent in the year 2002. Syria, Turkey and the EU produce about 65 percent of table olives in the world, with Australia being forecast to produce about 18 to 45 thousand tons of table olives annually by the year 2013. Many of Australia’s enterprises that deal with table olives are