Color Theory How You Can Apply It for Branding

Color Theory How You Can Apply It for Branding Have you ever wondered why logos of some of the biggest companies are of a certain color or color scheme? Have you ever thought of what these colors signify?It is interesting to note that there is a whole theory based on how colors can be used to create a certain perception in the minds of the target audience called the ‘Color Theory’. Based on this color theory, marketers come up with a color scheme that would best suit the ‘personality’ of the brand. © Shutterstock.com | Piccia NeriIn this article, we will explore 1) the basic color theory, 2) what is color harmony, 3) what meaning do colors have and how they influence people? as well as 4) practical uses of color theory in marketing.Here are some shocking statistics that will prove exactly how helpful the color theory is when it comes to the decision-making process when buying new products.Sometimes the color is the prime reason why a customer feels compelled to buy a product or go for a certain brand over others.93% percent of buyers go for products that have a visually attractive appearance as compared to products that are effective but lag behind in visual appearance.More than 83% customers claim that they opt for certain products and brands only because of the color.The facts and figures mentioned above tells us exactly how color influences our purchasing behavior. For instance, you may feel calm and tranquility when you look at a sign board that is majorly blue in color. B ut you may feel slightly alarmed when you see an advertisement on a billboard that is painted red.Simply put, color is a cue that makes a brand stand out which is why the tenets of the color theory are strictly followed by all marketers. Color is what gets your target audience to see your brand the way you want them to see it and do what you want them to do. Your brand may have everything it needs to taste success in the market but if the color choice is poor, then your product or brand is somewhat destined to become a market failure.THE BASIC COLOR THEORYNow that you know that colors play a significant role in consumer behavior, we will talk about the color theory in great detail in this article to help you understand how you can use the power of colors to make your new brand a major success.Understanding how colors work and how optimal color combinations can be created is just not for the artists. Basically, the entire color theory is built on the three basic groups of colors â€" primary, secondary, and tertiary. The color groups can be used to create different color schemes like analogous, complementary and nature.For instance, you may notice the red and yellow color used in the McDonald’s logo that promotes cheeriness and urgency since these two colors are known to attract children. On the other hand, if you take a look at the Starbucks logo, you would notice that it is probably the only brand that uses green as its primary color for promoting peace, tranquility and most importantly, brings about a sense of relaxation. © Wikimedia Commons | DanPMKPrimary ColorsAs the name suggests, primary colors are the three main colors that are mixed with each other to create different colors are labeled as secondary colors. In the color wheel, the three primary colors are red, blue, and yellow. For example, mixing blue and yellow will give you green, red and blue will result in purple and, red and yellow will create a new color â€" orange. The reason why these three colors are termed ‘primary’ is that the pigments cannot be made from combining any two colors.Secondary ColorsSecondary colors refer to those colors that are created by mixing the three primary colors â€" red, yellow, and blue. For example, the secondary colors are orange, purple, and green on the color wheel.Tertiary ColorsTertiary colors are those colors that are created using one primary and one secondary color. The hue created is usually a two-word name, for instance, blue-green, red-purple, yellow-green, yellow-orange, red-orange, etc.Pure ColorsHighly saturated colors that are not lightened or darkened using additional colors like white and black or any third color are called pure colors. Pure colors are bright, intense, and untainted. They are usually used in making toys for children, summer clothes, and daycare décor.WHAT IS COLOR HARMONY?Harmony can best be defined as the perfect arrangement of different components. Color harmony refers to the perfect combination of colors that is pleasing to the eye â€" it is neither too intense nor too mild, it is just the right shade. It is critical to choose colors in a way that they strike a balance otherwise they may become too chaotic or too boring.The Formula of Color HarmonyThere are usually two worst-case scenarios when the color harmony is not followed to the letter. At one end is a visual experience so boring that it goes completely unnoticed because the human brain tends to ignore under-stimulating information. On the other hand, visual experience may be so chaotic that it may be perceived as chaotic and alarming.Over-stimulating information too is ignored because the human brain does not register anything that it cannot understand. Color harmony is what promotes a sense of order and stimulates visual interest. Simply put, extreme unity is under-stimulating and extreme complexity is over-stimulating while harmony is a dynamic equilibrium that balances it all.Color Scheme Based On Analogous ColorsThe analogous color scheme is created by using colors that are directly adjacent to each other in position on the color wheel. One color usually dominates the scheme while the others enrich the scheme and make it look more attractive. The analogous color scheme has striking similarities with the monochromatic color scheme, but this one offers more nuances.Color Scheme Based On Complimentary ColorsThis type of color scheme is created using two colors that are positioned opposite to each other on the color wheel. The complementary color scheme looks best when you have a warm color placed against a cool color thus creating a high contrast. For instance, red vs. green-blue is the ideal example of a color scheme based on complementary colors.Color Scheme Based On NatureColor schemes based on nature are quite different from the ones based on analogous and complementary colors because it focuses more on what appeals to the eyes rather than its position on the color wheel or the technical formula used. For instance, red, yellow, and green can be used to create a naturally harmonious design.WHAT MEANING DO COLORS HAVE AND HOW THEY INFLUENCE PEOPLE?Each color that we see on the color wheel has its significance. Colors have their symbolism. Below are the meanings of each color present on the color wheel and how it influences people. © Wikimedia Commons | WarsRed: Red is an intense color that usually signifies urgency that is good for clearance sales. It is also known to promote appetite which is why it is used as a primary color by some of the biggest fast food chains in the world. But that is not all; red is also the color of passion and excitement and thus, it stimulates the heart rate and blood pressure.Green: Green is often believed to power, nature, health, and tranquility. It is used largely to promote environmental issues or to help the customers feel relaxed. The human brain perceives green to be a harmonizing color that increases productivity in terms of decisiveness.Blue: Usually believed to be a preferable color for men, blue is often associated with reliability, tranquility, and peace. It also provides one a strong sense of security as well as stimulates productivity and curbs appetite. Most commonly, blue is used as a primary color by brands that want to build a relationship with customers based on trust.Purple: Always considered a sign of royalty, purple is often linked to respect and wisdom. It promotes a strong sense of creativity and stimulates problem-solving. Therefore, you will see the color purple being used by anti aging products most of the times.Orange and Yellow: Both these bright, peppy colors are linked to optimism. However, yellow can make babies often weep while orange somehow promotes a feeling of caution. For impulsive buyers and window shoppers, orange and yellow often trigger a sense of anxiety that draws them in.White: White is chiefly used to exude the aura of safety, purity, and cleanliness. White is used to show an absence of neutrality or color. On the other hand, white also promotes creativity since it is often perceived as a clean slate by the human brain.Black: Black is often considered the color that signifies intelligence but it can overwhelm the brain if it is viewed too often. Black is linked to attributes such as power, strength, stability, an d authority.Grey: Grey brings about feelings of practicality, solidarity, and old age. However, grey should be used with caution because it can also be perceived as the color that signifies depression and nothingness.PRACTICAL USE OF COLOR THEORY IN MARKETINGMarketers must use the color theory with caution. The color scheme chose should be such that uses contrasting colors to avoid unnecessary eye strain. It is important to understand that the vibrancy of colors is what dictates the emotional response users have to the design of a product or website.For instance, brands that use intense colors are often picked in order to make the users feel more energetic. However, if you have to pick a website that is information intensive, it is best to pick a color scheme consisting of dark colors to make the information processing easier.Now let us move on to branding. Color perception and branding go hand in hand. You will find many experts who will try their best to do research on how a color brings about specific feelings in a user, but that is not the case often. Colors cannot be universally translated into specific feelings because they are too dependent on personal experiences.Color Psychology and Common MisconceptionsColor psychology is a widely discussed topic in the field of marketing, but somehow there is not enough statistical data to back up the facts. The reason why we cannot find hard facts about color psychology is that everyone’s preference for colors is based on some factors.Elements such as cultural differences, personal preferences, experiences, upbringing, and context usually make every individual and their perception about colors unique. Therefore, there is no way experts can predict the effectiveness of using specific colors to bring about hyper-specific emotions in customers.But do not give up on the color theory just yet for it can effectively be used for broader messaging patterns that are often linked to color perception. Colors do play a fairl y significant role in influencing the purchase decisions of users.Using The Color Theory In BrandingAccording to a marketing study titled ‘The Impact of Color in Marketing’, it is suggested that people usually make snap judgments when it comes to buying products based on color only. On the other hand, another famously studied research called ‘The Interactive Effects of Colors’ shows that the entire relationship between a color and the brand is dependent solely on one factor â€" the appropriateness of the color being used for a particular brand.Simply put, a color should fit the brand in order to have an influence on the mind of the customers. Additional studies like ‘Color Research and Application’ tell us how the color theory is of paramount importance when it comes to marketing. With the help of the color theory, new brands can come up with specific logos to outshine the competition using special differentiation techniques.For example, your competitor’s logo is blue, and you can use purple to stand out from the rest of the crowd.Define Your Brand PersonalityJennifer Aaker, a renowned Stanford professor and psychologist came up with a study on the color perception called ‘Dimensions of Brand Personality’ in which she found the five core elements that play a major role in determining the personality of the brand. Sometimes brands may have more than one trait but such brands are always dominated by one major trait. For example, high street fashion apparel may personify sophistication while camping gear may personify ruggedness.Additional research on this particular topic found that there is indeed a link between the use of colors and the customers’ perceptions about brand personality. There are certain colors that can be broadly linked to certain traits like brown with ruggedness, red with excitement and purple with sophistication.However, all academic studies were done on color perception and branding point towards the fact that it is impor tant for a color you choose to suit the personality of your brand rather than opting for stereotypical color combinations. If you think green signifies calmness, you may see it being using in Timberland’s GREEN standard that raises awareness on different environmental issues, but you may also see it being used majorly on financial websites like mint.com. This is because broad statements can lead to inaccuracies.Color Preferences by Gender and AgeJoe Hallock’s study called ‘Color Assignments’ shows clear preferences in certain colors across males and females. Interesting to note is that there are certain factors that play a major role in color preferences by gender like color perceptions and the environment. This is one of the reasons why pink is usually preferred for girls while blue is considered a color for boys. Some other studies show that men tend to go for bolder colors while women like softer shades.Color Coordination + ConversionsFinding a color combination that incr eases conversion rates in websites has been a topic of discussion for long, and it has been confirmed that there is no fixed color that can increase conversion rates. The Isolation Effect is a psychological principle that suggests something that stands out like a sore thumb has higher chances of being remembered.For websites, studies like ‘Aesthetic Response to Color Combinations’ and ‘Consumer Preferences for Color Combinations’ suggest that color patterns sporting similar hues and shades with a highly contrasting accent color are highly preferred. Now that you have gained insights into the different uses of the Color Theory and how it is used by marketing experts, you too, can use the power of colors to make your brand stand out from the rest of the crowd by choosing a unique color that matches the personality of your brand. The color wheel and different color schemes discussed in the article will help you come up with one that will attract your target audience and make th e logo of your brand unmistakable. Image credit: Wikimedia Commons | Wars and Wikimedia Commons | DanPMK under the Creative Commons Attribution-Share Alike 3.0 Unported license.

Sociological Imagination On A Micro Or Macro Scale

Sociological imagination is the study of society on a micro or macro scale. The term was first used by an American sociologist C. wright mills (1916-1962). This unique quality of thinking allows a person or a group to think or feel about society in general around us or in relation to a larger group to emphasize the connection between personal and structural (group) issues or trends. In other words, a sociologist tries to understand why things are the way they are. Sociological imagination is the ability of thinking with a different perspective on a normal routine. It makes a connection or a relationship of the experience and social influence between an individual or larger group(s) within a small or large community. The 19th century is a revolutionary century of science and technology, inventions which have brought the whole world together through transportation, internet, media and so on. These developments have some draw backs, but it has also brought some benefits to lives as well and have changed the ways people live their every day. For example, genetically engineered food has brought a vast variety of food to the tables. This abundance has, ironically, made many people obese or overweight. Thus, a new concept of popular gym or recreation center memberships has merged into almost everyone’s social lives. Collectively, recreation centers or gyms have had an impact upon several collective lives, effecting our sociological imaginatio n. As an example, a whole newShow MoreRelatedSociological Perspective Essay978 Words   |  4 PagesThe purpose of this paper is to construct an essay and define the sociological perspective. To be able to explain how my knowledge of the Sociological Perspective has helped me to understand the social world on both a macro and micro level. This essay will include the definition, discussion and application of specific sociological terms, concepts and theories. The study of sociology brings people to view topics in a unique way than others. The way we see the world, human behavior, as well as itsRead MoreA Study Of Society And The Social Lives Of Each Individual1698 Words   |  7 Pages19th century Europe. Overall, the industrial revolution changed the way people lived, changed their morals and basically everything about them. Q2. The term sociological imagination was established by the American socialist C. W Mills in his book to describe the connection between ‘public issues of social structure’. Sociological imagination is a different perspective on our lives. Mills believed that we as individuals make choices which are influenced by whats happening around us, even if we donRead MoreSociology Essay1116 Words   |  5 Pagesbe studied using sociological imagination, â€Å"the ability to look beyond the individual as the cause for success and failure (micro, small scale) and see how one’s society influences the outcome (macro, large scale).† Developing a sociological imagination, American sociologists C. Wright Mills (1916-1962) says, â€Å"helps you understand your place in a complex world.† Furthermore, he adds that, â€Å"we must grasp both the history and the biography of the situation to generate this imagination.† This comprehensionRead MoreSociology WA11747 Words   |  7 PagesThe functionalist perspective looks at a society in a positive manner and sees it as stable, with all the parts working together and views it on the macro-sociological level. Under the functionalist view every social aspect of a society contributes to the societys survival. The macro-sociological level means that a society is studied on a large scale as a whole. The view of the individual in a functionalist perspective is that people are socially molded, not forced, to perform societal functionsRead MoreThe Sociological Perspective Of Sociology963 Words   |  4 PagesAfter a careful study and a deeper research on an introduction to sociology, I have come to understand that no problem can be solved well enough if one does not have the sociological perspective which is defined as a way of looking at the world through a sociological lens. In fact, there is the need of the lens that will help one to view situations and have the eye to emerge through different vi ews to solve that problem. 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During this era Lilly et al., (2011) explains how the progressive movement embraced the notion of poverty stricken zones being correlated to sociological factors and as a result many crime prevention techniques were implemented through social services working to help those less fortunate and intersect the path that lead to crime. Shay and McKay were originally part of the child prevention programs

The History of Modern Day Parenting Helicopter Parents...

Throughout the history of mankind, one thing has separated us humans from animals, which is parenting. In today’s world, you will not find any other animal that will take care of it’s offspring for 18 plus years, well except for bonobo monkeys. Now it is normal for parents to keep their kids from childbirth till the end of their education. However this brings up the question on where to draw the line, and what is the right way to raise a kid. There is one type of parenting that goes beyond the call of duty and it is called helicopter parenting. A brief description of helicopter parenting is basically a parent who is over protective and pays extreme close attention to their child’s life. Although helicopter parenting has some positive†¦show more content†¦Banks began to fail and nearly third of the population was unemployed, causing a significant drop in birthrates. Before the depression, parents tried to have as many kids as possible. Despite different c ulture areas throughout the United States, this fact stayed true. Parents in this time period faced first hand of the true epitome of teenage rebellion. Daughters began cutting their hair short, smoking cigarettes, and going out, rather than the social norm of a women staying home. These women became known as flappers, and they tended to get married at a later age. Parents at this time did not know what in the world to do and often let them live their lives happy. When the depression hit, the life of the American home changed drastically. Neighbors began to see families becoming homeless who were just fine the other day. With the birthrate dropping, and suicide rates going up, many children faced a type of family known today as a broken home. Many people lost hope, however through the guidance of President Franklin D. Roosevelt, families received relief. Young Americans found work through CCC and other government programs. World War II began and actually helped the United States get out the depression. When the war ended, the United States experienced another feel-good era, leading to the creation of the Boomer Generation. The Boomer Generation are also known as the greatest generation, due to various reasons. This generation is generally known for the increasedShow MoreRelatedAlcohol Marketing and Advertising25059 Words   |  101 PagesAppendix D: Beer Institute: Advertising and Marketing Code and Buying Guidelines (2003) Appendix E: Code of Responsible Practices for Beverage Alcohol Advertising and Marketing and Buying Guidelines, DISCUS (2003) Figure 1: Long Term Trends In 30-Day Prevalence Of Use Of Alcohol For 8th, 10th, and 12th Graders (One or More Drinks in the Past Month) 0% 10% 20% 30% 40% 50% 60% 70% 80% 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesunlikely entrant into a dance culture that was still raw and far from respectable. He actually preferred classical music. The club’s name, the Ministry of Sound, ironically recalled Palumbo’s father, a former Minister in the Conservative government of the day. Yet within just 10 years, Palumbo built the Ministry of Sound into a music and media empire worth nearly  £150m. Two years later, Palumbo had quit as chief executive and the Ministry of Sound was looking for a new strategic direction. The Ministry ofRead MoreStrategy Safari by Mintzberg71628 Words   |  287 PagesInstructor s Manual to facilitate the use of this rather unconventional book in the classroom. We owe many thank-yous. Bob Wallace of The Free Press must be especially singled out. In the musical chairs world of publishing these x EMBARKATION days, to be able to work with someone of his caliber, dedication, and experience is most unusual. Abby Luthin gave welcome support there as well. Kate Maguire provided great help, as she has so often in the past. (Kate labeled the manuscript The BeastRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCyr, Northwestern University Evelyn Dadzie, Clark Atlanta University Joseph Daly, Appalachian State University Denise Daniels, Seattle Pacific University Marie Dasborough, Oklahoma State University Nancy Da Silva, San Jose State University Christine Day, Eastern Michigan University Emmeline de Pillis, University of Hawaii, Hilo Kathy Lund Dean, Idaho State University Roger Dean, Washington Lee University Robert DelCampo, University of New Mexico Kristen Detienne, Brigham Young University Doug Dierking

Night Creature Blue Moon Chapter 26 Free Essays

string(52) " beneath my breath and my hand crept toward my gun\." There was no sign of Cadotte when I let myself into my apartment. I checked my messages. None – on my home phone or my cell. We will write a custom essay sample on Night Creature: Blue Moon Chapter 26 or any similar topic only for you Order Now Strange. But he should get the message I’d left him. I was so tired, I unplugged all my bells and whistles, then fell into bed. I had another doozy of a dream. I was at Mel’s funeral. Closed casket for obvious reasons. Cadotte was with me. He cleaned up nice. The dark suit made his hair appear darker, and his eyes seemed endless. I was in uniform, which wasn’t strange. But Cadotte holding my hand was. Even stranger†¦ I liked it. We sat at the back of the church. I could tell by the stained glass it was St. Dominic’s right at the edge of town. The place was full. A sea of humanity rippled all the way from our pew to the front, where Cherry sat dolled up in killer black heels, a silky dress, and a hat with a veil. The priest went into his endgame. I tried to pay attention. Really. But out of the corner of my eye I saw the casket move. Before I could shift my gaze, the top slammed open and Mel popped out. At least I think it was Mel. He was a wolf now. Huge, muscular, sleek, and blond. People started screaming, running, but he paid them no mind. He set to devouring everyone in the front pew. â€Å"Does that seem like rabies to you?† Cadotte asked. I hated being wrong. Hated it even more when my being wrong cost lives. I headed for the front of the church unimpeded since, in the way of dreams, everyone else had disappeared. â€Å"Mel!† I shouted as he began to eat a mourner’s face. He looked up. The wolf’s eyes were Mel’s. The blood dripping from his muzzle ended any hesitation I might have felt. I emptied my gun into him. He didn’t flinch. He didn’t die. Instead, he gave up on the appetizer and came for me. I awoke to a pounding on my front door that echoed the one in my chest and my head. One glance at the clock revealed I’d slept the day away. The slant of the light told me who was at the door. Mandenauer was nothing if not prompt. Since I’d fallen asleep in my uniform, all I had to do to get ready for work was fill my rifle and my pistol with silver instead of lead. Mandenauer’s bandolier was a regular buffet line for ammunition. I didn’t believe in prophetic dreams. I didn’t believe in werewolves. However, I did believe in being prepared, and what could silver hurt? Hopefully nothing but the wolves. I opened my door and joined Mandenauer in the hall. He took one glance at my face and kept quiet. Smart man. The streets were deserted. Without the tourists, who would wander the shops at this time of day? I only hoped that the threat of the DNR had cleared the forest. I cer-tainly didn’t want to spend my tomorrow filling out more accidental shooting reports. Mandenauer drove his hearse†¦ I mean Cadillac. After my dream the thought of riding in it nearly caused me to insist on the Crown Victoria. But since I hated being scared even more than I hated being wrong, I forced myself into the passenger seat. Not that I didn’t check the back for stray corpses. There weren’t any. He drove away from town, in a different direction from Highway 199 and the place where we’d first seen the black wolf, in the opposite direction of the Gerards’place and the wolf pyre of the night before. â€Å"Where we going?† â€Å"North.† My teeth ground together, but I managed not to snarl my next question. â€Å"Any reason why?† â€Å"Because we have not gone there yet.† I guess that was as good a reason as any other. He turned off the main road and onto a dirt track. The Cadillac fishtailed. Luckily we hadn’t had much rain or we’d have needed an ATV to get wherever it was we were going. The road was surrounded on all sides by towering pines. I wondered how Mandenauer had found it or if he’d just picked a road, any road, and turned. I considered asking, but really, what did it matter? The track stopped abruptly and so did the car. We were surrounded on three sides by thickly set trees. There was barely enough room for a raccoon to squeeze between them. How we were going to, I had no idea. Nevertheless, I followed Mandenauer deeper into the woods. He had a sixth sense for finding the way. There wasn’t exactly a path, but we made progress. We seemed to walk for hours, but when he stopped at last, darkness still hadn’t fallen. We stood on the south side of a fern-covered hill. Mandenauer shimmied to the top on his belly. He beckoned me and I followed his lead. The ferns whispered as I slithered through them. Soft, spidery leaves brushed my cheek, tickled my neck. The scent of fresh greenery and damp earth pressed against me like a fog. Peeking over the hill, I frowned. About one hundred yards distant stood the opening of a cave. Caves were not all that common around here. Farther west, toward La Crosse maybe. But in the deep woods? I’d never seen one – until today. â€Å"What is this?† I whispered. â€Å"I found it while the others were running mad through the woods last evening. You wonder why no wolves were shot?† â€Å"The question did cross my mind.† He smiled. â€Å"Your answer is here.† Night came on long thin fingers of darkness that spread through the trees, walked over the ground, and smothered the mouth of the cave. The moon and stars sparkled in the sky as wolf-shaped shadows slunk out. One, two†¦ Five, six†¦ Eleven, twelve. I cursed beneath my breath and my hand crept toward my gun. You read "Night Creature: Blue Moon Chapter 26" in category "Essay examples" Mandenauer stopped me. â€Å"Let them go,† he breathed. â€Å"For now.† He ignored my incredulous gape. Seemed to me we could pick off quite a few before they knew what hit them. But since there were more wolves here than I’d ever seen before, and he was the expert, I let my hand fall back to my side. The animals slunk into the forest. Silence descended, broken only by the breeze through the branches, and then – A chorus of howls shattered the night. I started, gasped. They sounded as if they were right behind us. But when I turned, nothing was there. The rustle of leaves beneath boots yanked my attention back to my companion. He was headed for the cave. I scrambled to keep up, reaching his side in time for us to enter shoulder to shoulder. He produced my city-issue flashlight – guess I’d forgotten to get it back, so bill me – and shone the artificial light inside. The night was hot against my cold, cold skin. â€Å"What is this place?† I murmured. â€Å"They always have a lair. Always.† The cave was damp, as caves were. But that wasn’t what made me go all clammy. The piles of bones in every corner didn’t even bother me. We were, after all, in the lair of the wolf. No, what made me squirrelly were the scraps of cloth, the unmatched shoe, the glint of an earring beneath the startling white of a rib bone. Nausea rolled in my belly and I turned away. â€Å"Wolves don’t do this,† I said. â€Å"These wolves do.† An unnatural clatter made me spin around. He was poking through the pile of bones. His boots scuffled in the dirt as he continued around the room. â€Å"What are you looking for?† â€Å"A clue.† â€Å"What kind of clue? They’re animals.† â€Å"You’d be surprised what animals like these will leave behind.† â€Å"After this, not much will surprise me.† Once again I couldn’t have been more wrong. The howl of a wolf reverberated around the stone enclosure, so loud Mandenauer and I both flinched and spun toward the entrance. He shut off the flashlight, but it was too late. We were trapped. I lifted my rifle. This time Mandenauer didn’t stop me. The shadows on the rock’s surface did. The moon hit the mouth of the cave and sent silver light cascading across the opening. The silhouette of a man appeared. I lowered my gun, opened my mouth to call out, and Mandenauer’s hand slapped over my face. He shook his head, and his expression was so odd – equal parts of fury, disgust, and fascination – I didn’t struggle. Soon all I could do was watch. At first I thought the man was bending to touch his toes. Calisthenics in the forest. Sounded like something Cadotte would do. But he didn’t return to a standing position. Instead, the shadow remained folded over as it changed. One moment there was a silhouette of a man touching his toes. The next he was on all fours, his head hung down so low I couldn’t see it. The shadow rippled. The sound of bones popping, nails scratching, filled the cave, punctuated by a series of grunts and moans I would have associated with really great sex if I hadn’t seen what was happening instead. Between one blink and the next the man became a wolf, threw back his head, and howled. Others answered and he was gone. Sometime during the show Mandenauer had dropped his hand from my mouth. I couldn’t have spoken if he’d poked me with a stick. I couldn’t stand, either, so I sat in the dirt and put my head between my knees. Mandenauer left me there as he continued his hunt for clues. I’m not sure how long my mind spun and my voice refused to work. I jumped a foot and yelped when Mandenauer patted me on the back. â€Å"We must go, Jessie.† I lifted my head. â€Å"W-W-What was that?† His rheumy blue eyes met mine. â€Å"You know what it was.† I shook my head. â€Å"How would I know?† He pulled me to my feet – I would never have been able to get there under my own power – then tapped his forehead. â€Å"Ignore what you know.† His finger moved to his chest and tapped there, too. â€Å"Believe what you feel.† â€Å"You sound like Cadotte.† â€Å"The boyfriend?† â€Å"He’s not my boyfriend.† â€Å"Lover then.† I made a face. That sounded so†¦ girlie. â€Å"Leave him out of this.† â€Å"I did not bring him up.† Right again. I needed to get back to the matter at hand. Whatever it was. â€Å"Did you find anything?† I made a vague gesture to indicate the cave at large. â€Å"Nothing I did not expect.† â€Å"What did you expect?† He stared at me for a long moment as if gauging my sanity. Since I was wondering about it myself, I let him. Then, as if he’d made a monumental decision, he lowered his head in that bowing thing he did and sighed. â€Å"We need to talk.† â€Å"I’ll say.† â€Å"Let’s go back to your apartment.† â€Å"My apartment?† â€Å"What I have to tell you is for no one’s ears but your own.† â€Å"Sounds serious.† â€Å"More serious than anything you could ever imagine.† Well, hell, I didn’t like the sound of that. He’d told me to trust what I felt. What I felt was scared and angry and confused. Three emotions that brought out the worst in me. â€Å"Shouldn’t we do a little hunting before we call it a night?† â€Å"Not tonight. Tonight we talk. Perhaps once you know the truth you will be of more use to me.† He picked up his rifle and headed for the mouth of the cave. â€Å"Hey.† I scrambled to catch up. â€Å"What’s that supposed to mean?† He paused at the entrance, looked both ways as if crossing the street, before he leaped out, spun around, and pointed his gun at the roof of the cave. I flinched and ducked. But he lowered the weapon, straightened, and beckoned for me to join him. â€Å"You will be more motivated when I have told you the truth.† â€Å"All right. Tell me.† â€Å"Ever hear of Josef Mengele?† A chill of dread rolled from my neck to the small of my back. â€Å"The Nazi?† â€Å"That would be him.† â€Å"Isn’t he the wacko who did all those experiments on the Jews?† â€Å"Yes.† â€Å"He’s dead.† â€Å"But some of his experiments live on.† How to cite Night Creature: Blue Moon Chapter 26, Essay examples

iPad case study MIS free essay sample

Who do you think are the winners and losers of the iPads success? Why ? †¢ iPad can be considered as a disruptive technology because it is achieving success in many fields , specially in media , so many users of normal ways of viewing media are transferring from those traditional ways and start using iPad , so iPad is destroying others popularity and success. The winners are the users and consumers because they are finding their comfort when using iPad , and the providers and suppliers of other industries are the losers as they lose their customers who transfer to iPad and leaving them.3- Describe the effects that the iPad is likely to have on the business models of Apple , content creators and distributers. †¢ Content creators in the past believed that the content is not as important as the device popularity but now , they totally understand that they need a high quality content from all types of media offered by their devices , on the other hand , the companys new goal af ter iPad is to make deals with each media industry to distribute contents at a price agreed to by the content owners and Apple. We will write a custom essay sample on iPad case study MIS or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Mis in action : 1- iPad is powerful and useful in reading books because it allows you to highlight what you need and gives you the ability to take lots of notes. The iPad is clearly best at the latter two tasks, especially the note-taking. And it keeps getting better in that regard: Amazon recently updated its Kindle iOS app to offer several different colors of highlighter ink, making it easier to color-code your notes in a book as you go. That’s a feature shared by Apple’s iBooks app as well, as both companies work to appeal to the educational and textbook markets , it is powerful in surfing the web as it has the faster browser ever , it is also useful in watching video because of the large screen (10. 1 inch ) and because of the HD screen with millions of colors. The iPads shortcomings are : †¢The screen has too much glare The iPad has the same glossy screen as Apples Macbook Pro laptops and iMac desktops. Unless youre reading in a very dim room, the glare will be noticeable and can be distracting. Outdoors, even in the shade, the glare is really annoying. †¢Problems when reading in the sun If you thought to take your iPad along for an outing in Central Park or at the beach, forget about it. While bright and contrasty indoors, the iPads screen looks washed out and is almost impossible to view in bright sunlight. †¢Fingerprints are annoying Once youve used the iPad for a few minutes, among the most glaring shortcomings (besides the screen glare) are the fingerprints on the screen. With a smartphone, you can wipe the screen on your shirt or pants. The iPad is too big for that. Were wondering what exactly to clean it with and where well keep the cleaning supplies. 2- Comparison between iPad and Kindle tablets. Kindle is better and cheaper compared to IPAD when reading books especially when out in the sunlight. The glare is just impossible.the kindle paperwhite is just like reading a book and you can see the words clearly in sunlight. The Kindle Paperwhite boasts adjustable edge-lighting and a crisp, white E-ink display that enable comfortable reading in any environment. It also integrates with the best eBook store in the businessA Kindle owner can keep reference material, books for pleasure, business manuals and reading material for friends and family on a single device that fits easily into a backpack, briefcase or purse . E-books are available for purchase and download as gifts, and Kindle book gift cards can be purchased so that a recipient may make personal choices. Bookmarks, highlighting and search features are available on all versions of Kindles. The devices allows bookmarks and note-taking within the screen. When a user turns off a Kindle, the device remembers where the reader left off; when the user turns the Kindle back on, the book is restored to the last page the reader visited. Using a Kindle gives a user access to Kindle-only books, pamphlets andinformation. For example, author Stephen King wrote a novella specifically for the Kindle. Kindle also allows unencrypted forms of data to be stored on the device, such as . TXT files; Kindle 2 and newer versions allow . PDF files to be read.. 3- I would like to use traditional print publications because Ill be able to copy whatever I want to use later or to give it to friends , it also give me the ability to sketch and highlight on paper and I ca n write things easily on the pages.

Age Conflict in Walden essays

Age Conflict in Walden essays Age Conflict in Walden Henry David Thoreau was a great American writer and philosopher, who was born in 1817 in Concord, Massachusetts. Thoreau wrote many beautiful writings and one of his writings is Walden. In Walden he rejects and ridicules all social and cultural values of society in which he lived. He ridicules fashion and rejects all kind of luxurious in life. He emphasizes the importance of a persons knowledge and skills, rather than his lifestyle and image. Thoreau believed in relaxation and simplicity, as he said: As for work, we havent any of any consequence. In his words you can also find a lot of controversy. The old have no very important advice to give the young(8 p), most will find it not reasonable and will argue with this idea. He writes, Old people did not know enough once, perchance, to fetch fresh fuel to keep the fire a-going; new people put a little dry wood under a pot, and are whirled round the globe with the speed of birds, in a way to kill old people, as the phrase is. They have no very important advice to give the young, their own experience has been so partial, and their lives has been such miserable failures for private reason, as they must believe.(8 p) He is trying to convince his readers that they shouldnt follow their elders way, not to follow your parents way. Perhaps he is right and we shouldnt follow somebodys way, then whose way we should follow? How would we know that the way of our living is right or wrong? Its a human nature to watch and learn. We dont have to imitate our parents or elders, we can just take some of their ideas and improve them, make them better. Once old people invented the simple wagon without any engine that was pulled by horses, young people liked the idea, improved it and now we are driving fast and comfortable automobiles. The...

What is Plotâ€Definition, Examples, and Expert Tips from Editors

What is Plots, and Expert Tips from Editors What is Plot? An Author's Guide to Storytelling So, what is a plot in fiction? Let's check your understanding with a pop quiz: which of the following is the best example of a plot?a. A boy finds a new family in a traveling circus run by orphans. b. An immigrant comes to the United States to start a new life. c. A king dies and then the queen dies out of grief. d. A high school girl discovers love from an unexpected source: a centuries-old vampire.If you picked c, you’re right.But what about a, b, and d? Well, strictly speaking, those are a mix of themes and premises, but the confusion is entirely understandable. Storytelling theory is packed with confusingly similar terms - and as you get further into the nuts and bolts of writing narrative, it helps to know the difference.This post is here to help make sure that you don’t lose the plot when you’re writing your own story. But before we get that far, let’s first define plot.What is plot?Plot is the chain of connected events that make up a narrative. It refers to what actually occurs in a story and is one of storytelling’s major pillars. Some will say that if characters are the who and theme is the why, then the plot is the what of the story. Remember that Goal + Flaw + Stakes = Compelling Narrative.Don’t forget about your character’s flaw, says editor Katie McCoach. â€Å"The flaw of a character must be the thing about them that needs to change in order to reach their goal at the end of the book, or another way of viewing it is to ask: what is their fear that keeps them from reaching their goals?† This should feed into the conflict of the story, which will be instrumental in guiding the structure.Don’t†¦Plot in a vacuum.Ever watch a movie or read a book where you shook your head because the characters were acting â€Å"out-of-character†? That author probably fell into one of the biggest temptations of plotting: letting the plot drive the characters. Avoid that, warns Aja Pollock, a former editor at Simon Schuster:â€Å"A lot of authors get the outline in their minds, but when the desires of their characters don't align with where the plot is going, rather than adjusting the plot or rethinking the characters, they shoehorn their characters into situations that don't make sense.†In other words, even plot twists  need to make sense first and foremost. Forcing the plot along will result in characters who behave falsely in readers' eyes - which will make the whole story seem hollow.What's your experience with plotting a book? Have any questions about anything related to plot? Leave us your thoughts in the comments below!